Tuesday, April 04, 2006

FYI: Advertisers Say TV Commercials Now Less Effective - Study


Almost 70% of advertisers say they believe that DVRs and video-on-demand will reduce or destroy the traditional 30-second spot, says a new survey by the Association of National Advertisers and Forrester Research. Also: More advertisers are experimenting with emerging media.

http://money.excite.com/jsp/nw/nwdt_rt.jsp?section=news&news_id=dji-00109120060322

http://netb2b.com/article.cms?articleId=27454

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