Thursday, March 30, 2006

VIACOM'S TV LAND STRONGLY PITCHES OVER-40 DEMOGRAPHIC


Suggests Ignoring Boomers is Billion-Dollar Mistake

NEW YORK (AdAge.com) -- The Nielsen Media Research demos that media buyers and marketers use to bet billions of TV dollars aren’t in line with market forces, well-known demographer Ken Dychtwald media buyers.

 

1 Comments:

At 8:27 AM, Blogger Bruce Benson said...

From Bruce: While boomers are indeed a growing TV demographic, how will they stack up online?

 

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