Friday, March 24, 2006

Google's Print Auction Fizzles

Google's recent auctioning of advertising space in consumer magazines met with a tepid response. One advertiser wound up paying 93% less than the rate card for space in Martha Stewart Living. The results may indicate that Google's advertisers are used to high-return search campaigns.

http://www.businessweek.com/technology/content/mar2006/tc20060324_251660.htm

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