Friday, February 17, 2006

Viewers prefer free videos with ads to pay

IQ NEWS DAILY BRIEFING: January 11, 2006
Users Prefer Ads to Fees for VOD
NEW YORK A new study found most consumers would prefer ads in on-demand
programming, rather than the fees charged in current models by Apple, Google
and others.

Points North Group, a researcher, and Horowitz Associates, a market research
consultancy, both in Larchmont, N.Y., found 62 percent of respondents said
they would rather watch a TV program later with ads. Seventeen percent said
they preferred to pay $1.99, 21 percent were undecided.

The survey found younger consumers were at least more decided on the issue:
68 percent favored ad-supported on-demand content; 26 percent preferred pay;
and just 5 percent were undecided. Read whole article by Brian Morrissey:


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