Friday, February 17, 2006

Perhaps the best play for great brands like the NY Times is to syndicate to everyone, but keep the page views...

Yahoo News offers little original content, but is a leader in online page views, no doubt adding to the dread of old-media rivals, writes Jon Friedman. Says Yahoo News general manager Neil Budde: "Our users [prefer] a variety of sources," not a single brand.

http://www.marketwatch.com/News/Story/Story.aspx?guid=%7B0A4BE6B4%2D51B3%2D4FFB%2DB5BF%2D842BB005F3C1%7D&siteid=mktw

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