Wednesday, February 22, 2006

Google connects consumers and merchants by telephone

Google Tests Feature
That Connects Consumers
And Merchants by Telephone
February 21, 2006; Page B3

Consumers trawling Google Inc.'s search engine may have noticed a new icon appearing beside some advertisements on the Google Web site: a little telephone handset.

The handset image is part of a "click to call" test that Google has been running since late last year. Web surfers wanting to talk with a participating advertiser can type their phone numbers in a designated space and have Google connect them on a free call. Google gets the consumer and the merchant talking by causing both their phones to ring at the same time.


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