Wednesday, February 22, 2006

Dallas Morning News to Distribute Interactive Magazine Via CD-ROM Inserts

The Dallas Morning News, aiming to appeal to younger audiences, will become the first newspaper to distribute Hollywood Previews Entertainment iMagazine, a monthly CD-ROM insert. Says its syndicator: "Newspapers can now play a role that Google and Yahoo have played in the past."

Bruce's opinion: This is goofy. Why not just send them a a link and stream the video & music content? Regular mail? CD ROMs? Very mid-90s. Comments?


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